From my experience as a communications consultant, I have realized that many people are fascinated with big words. There is this fixation that they help you sound more profound. However, this is far from the truth. When you are communicating with your audience, the goal is for them to understand your message, and take action, not to distract them with flowery words.
To properly engage with your audience, here are a few tricks you need
1. Understand them
Who are you targeting, what do they like, how do they speak, what are their needs? Understanding your target will help you meet their needs and create solutions that will benefit them. If you run an NGO for midlevel female employees, you must know what their career needs are and solve those needs.
2. Speak their language
Many thought leaders lose the attention of their audience because the language is not appropriate. Global leaders and C-suite executives speak in a particular way. It would be dangerous to use ‘entry-level’ words for messages that concern them. When you speak the language of your audience you endear them to you and this builds trust because they know that you understand them.
It’s not about using complicated words, it is about passing a message, with precision, and clarity.
3. Include a Call To Action
Every message requires feedback for the communication chain to be complete. When you publish a newsletter or a social media post, don’t forget to include a call to action that encourages your audience to take action. Your call to action can be urging them to register for a course, buy your new book, or even follow you on social media. Don’t waste that opportunity.
Now, you see that big words don’t necessarily get the job done. Clear communication simplified to your audience’s taste does.
Here’s to communicating excellently.